What will a jury do with your case?

Since the 1980’s, Courtroom Intelligence has helped trial minded clients with the most important question in litigation. Our clients range from Fortune 500 companies in patent disputes, to plaintiffs in personal injury cases, to underlying policy carriers battling medical malpractice claims, to people fighting criminal charges. We offer an added dimension to trial teams when the stakes are too high to wait and see what a jury will do.

Jury Studies

Witness Preparation

Voir Dire

Opening & Closing Arguments

Cross Examination

Shadow Juries

Graphics & Video

We study your case from a likely juror’s point of view, and then we help you take it to trial.

First we’ll develop a Jury Focused Action Plan that meets your needs, within your budget. Clients usually start with Jury Simulation Research. These test your “theory of the case”, the opposition’s point of view, and the impact of the evidence at play. They also show us how we can help you prepare, pick your jury and tell your trial story.

Our client services were developed by experts in forensic communications, opinion research, psychology, data analytics, education, medicine, courtroom visual communications, videography, and real time internet and social media research. Our research and trial support team members work in these fields and are assembled and led by experienced trial lawyers like our Principal Jacob Rolls.

The best way to prepare for trial is to “test run” your case with Jury Simulation Research.

Witness Preparation can make or break your case in front of a Jury. Let us help you.

We help you evaluate and assemble your jury in Voir Dire.

We’ll help you tell your story, and make your case, through Openings and Closings.

We’ll help structure your Cross Examination to be as surgical as it is educational.

You can harness the insight of objective observers during trial with a Shadow Jury.

Your story can be told, seen and heard in a better way when you involve our Graphic Artist and Videography partners.

Every client, and every case, is unique. We’re here to help you, wherever you are.

Since the 1980’s we have become trial communications specialists by listening to potential jurors across the country. Our deep experience studying cases and jurors allows us to bring our clients new insights, information and ideas that inform their preparation, settlement and plea decisions. We now also offer our clients enhanced trial support services from seasoned trial attorneys.

Jon and Don

History

Founded in 1986 by Dr. Don Nichols and Jon Smith, Courtroom Intelligence is one of the oldest Jury Consulting firms in the country. At the time of its founding, Dr. Nichols was an expert in forensic communications and Jon Smith specialized in opinion research, public relations, and visual communications. They pioneered the craft of trial consulting by developing customized and effective jury relations strategies and services.

Over the ensuing decades, they developed our strategic services by supporting hundreds of litigators and their litigants in state and federal courts all over the country. Our most popular service is the non-lawyer focused Jury Simulation Research (“Jury Study”) model that they created. This research continues to allow us to join our client’s trial teams to objectively assess and build their cases, and to help them tell their stories at trial.

Experience has shown, year after year, that preparation wins cases. Our clients’ trial teams are their most powerful when we are retained early in the case. We are more effective when we are able to be more creative, and by the time the discovery phase of litigation is complete client options are simply more limited.

Present

Our Principal, Jacob Rolls, is a Trial Consultant and Lawyer based in Austin, Texas and Brooklyn, New York. From 2005-2023 he was in the trenches, fighting for his clients as a  Public Defender in New York. He’s litigated hundreds of cases ranging from disorderly conduct to homicide. When he hasn’t been on trial himself, he’s either been preparing for it or helping attorneys of all experience levels prepare and try their cases. He’s also been conducting jury simulation research for Courtroom clients since the early-1990’s. His decades of combined experience make him uniquely suited to help clients prepare for the combat of trial. His academic background is in Law, Cross-Cultural Communications, and Psychology.

Jacob is building on our founders' pioneering legacy of evolving the craft of Trial Consulting from a Trial Lawyer’s perspective. He has the passion and jury trial experience of a long time Public Defender, and the unique insight of a Jury Consultant who has helped clients involved in all kinds of high stakes litigation all over the country.

Actual trial experience helps clients. It translates to more productive witness preparation, more effective opening and closing statements, more controlled cross examinations, and more comfort and confidence when it’s time to select and interact with juries.

We now offer the support and insight of experienced trial attorneys during our jury simulation research and our practitioner-focused trial preparation support services. We continue to utilize non-lawyer experts in courtroom visual communications, data analytics, psychology, education, medicine, videography, and real time internet and social media research – when the case calls for it.

Jacob Rolls

Statement from our President

Hello,

For those of you that have known me for awhile, you know how excited I am to be transitioning into life as a full time trial consultant with Courtroom Intelligence. For those of you that I’ve yet to meet.

I grew up in Texas and spent the last 20 years on the East Coast. For 18 years, I was a public defender in Brooklyn, New York. I started conducting jury simulations with my father, Courtroom co–founder Jon Smith, when I was in high school.  When I haven’t been on trial myself, I’ve been conducting jury simulation research for clients engaged in all sorts of litigation all over the country.

It’s fair to say that the cases I’ve worked on, like the clients I’ve represented, have come from wildly different parts of the spectrum. But some things are “constant”. Like jury trials. My entire career I have either been on trial, preparing for trial, or helping other people get to, and through, jury trials.

A central part of my practice in Brooklyn was training, supporting and closely collaborating with attorneys of all experience levels as we built and tried cases. My years as a Public Defender taught me the mechanics and rhythm of jury trials, the undeniable power of a strong team, and how to fight for a client with everything I have in front of a jury.

My work with Courtroom Intelligence continues to show me what can happen when clients are able and willing to invest in their case early, and objectively test it. As I move into this new chapter, I am excited to offer our clients an

The major change that I’m bringing to Courtroom is the infusion of experienced trial attorneys like me to facilitate our studies and support our clients as we take what we learn in the simulation research and use it to build cases. Whether it’s refining themes, readying witnesses, and communicate their story to the jury in a way that they otherwise couldn’t.

What comes after that depends on the particular client situation, but he has never encountered a situation  
These parallel experiences have afforded me a chance to observe a few “constants” that inform my philosophy now.

Our guiding principle is that our clients deserve every benefit that we can give them. In order to do that we stick with what works, and we either stop or fix what doesn’t, with a humble eye for growth.

Sometimes then our work is done. Maybe not.

be able  putting all of my time and effort into Courtroom Intelligence and our clients.

What our clients say

Record of Service

We have partnered with clients dealing with virtually every type of litigation, including:

Civil Rights

Medical Malpractice

Contracts

Real Estate

Criminal

Environmental

Matrimonal

Employment

Probate

Products Liability

Mass Torts

Trucking Accidents

Oil & Gas

Intellectual Property

Personal Injury

Antitrust

Securities

Complex Commercial Litigation

Defamation

Aviation

Maritime

Premises Liability

Catastrophic Events

Let's Connect

We’re excited to learn about your case and explore what we can bring to your trial team. Let’s talk.